GPS World, February 2009
Industry news and developments GPS Galileo GLONASS BUSINESS THE LOCATION BASED SERVICES NavTeq Service Targets PNDs with Relevant Ads Digital map provider NavTeq has rolled out its Locatoin Point advertising service which provides location based targeting capabilities for marketers Available for mobile phones PNDs and invehicle navigation systems NavTeq LocationPoint advertising is designed to give marketers with the ability to reach and engage consumers where and when they make shopping and purchasing decisions Research indicates more favorable consumer reaction to advertising when its directly relevant to their mobile experience said David Klein NavTeq vice president We know from our research that consumers accept and even expect advertising in exchange for content They see this exchange as adding value when presented in the right location relevant context and integrated tactfully within the navigation experience LocationPoint provides inclusion of advertiser storefront information in NavTeqs map and helps users find their way to these storefronts LocationPoint also enables advertisers to promote their locations with interactive targeting of consumers in the vicinity of their storefronts Contextually relevant promotional advertising can be GPS World February 2009 www gpsworld com 10
You must have JavaScript enabled to view digital editions.
