GPS World, September 2011
THE BUSINESS TRANSPORTATION Report Intelligent Transport Grows to 48B Despite Economy The Intelligent Transportation Society of America ITS America has released a comprehensive study on the scope of the intelligent transportation systems ITS industry in the United States and North America Researchers found intelligent transportation to be a fastgrowing sector valued at 48 billion slightly larger than the direct mail industry Results indicate that cities and states with drastically reduced budgets are turning to technology solutions to maximize existing highway capacity The federally commissioned report developed by ITS America and IHS Global Insight suggests the ITS technology sector will outpace other industries in job creation and revenue growth through at least 2015 Intelligent transportation includes information and communications technologies that lower driving costs reduce traffic congestion and improve road and vehicle safety Examples include advanced traffic and incident management systems electronic tolling and payment systems vehicle crash avoidance technologies smart traffic signals and real time traffic transit and parking information Wikitude AR Nav Released in U S Wikitude Drive an augmented reality navigation application has now expanded from the European to the U S market Wikitude Drive overlays the desired navigation route onto the camera view of a mobile device Instead of using a digital map the driver follows a line projected onto his phones camera view Besides viewing the route itself the driver has the option of virtually adding points of interest POIs such as hotels restaurants and gas stations to the display Wikitude Drive uses Navteq mapping Map and route information is downloaded in real time to enable route calculation For more see On the Edge May 2011 GPS World September 2011 www gpsworld com 30
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